Builds

A Build That Gives Back

Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood.

And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause.

Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build).

Deciding to lift your truck, Jeep, or UTV is a big step. It’s not just about making your vehicle look better; it’s about improving how it handles tough terrain. But with so many lift kits, it can be hard to know where to start. Let’s walk through what you need to consider so you can find the right fit.

Over the years, Rough Country has helped Toyota owners transform their 4Runners into ultimate off-road and overlanding machines. This time, we decided to take on the challenge ourselves by building a 2019 4Runner TRD Off-Road right in our shop. The goal? To show just how much better an already-capable vehicle can get with the Rough Country touch.

Why stop at stock when the 2024 Toyota Land Cruiser has so much untapped potential? With Rough Country, capable SUVs can be transformed into off-road warriors. With lift kits, roof racks, wheels, and ditch lights, your Land Cruiser will be elevated into an off-road powerhouse.

Lifting your UTV can open up a world of possibilities, from tackling tougher terrains to enhancing your it's appearance. Before diving into the process, it's essential to understand the ins and outs of UTV lifts to make an informed decision. Let’s look at the types of lifts available and what you should consider before getting started.

If you’re looking to enhance your 2024 Ford Bronco, you’ve come to the right place. At Rough Country, we specialize in helping you personalize your vehicles for a lifted lifestyle. Let’s take a look at the upgrades we added to this 2024 Bronco and see how we transformed it from ordinary to extraordinary.

Ready to step up your off-road game? Whether you're a seasoned off-roader or just starting out, decking out your ride isn't just about looks – it's about making your outdoor trips even more enjoyable. Let's check out some essential accessories to make your UTV stand out and take your outdoor experience to the next level!

If you're a true off-road enthusiast, you know that your vehicle is more than just a mode of transportation; it reflects your passion for adventure, exploration, and conquering the great outdoors. Check out what's possible and get inspired by the remarkable Rough Country upgrades we've added to this Carbonized Gray 2024 Ford F-250.

Buckle up as we take you on a journey to explore the raw power, rugged design, and off-road capabilities of the 2024 4Runner SR5.