In the Spotlight

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina.

MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership.

It’s the most wonderful time of the year—Black Friday! If you’ve been holding off on decking out your ride with the best upgrades in the game, now’s the time to jump in. We've got deals on all the gear you’ve been dreaming about—steps, bed covers, lift kits, wheels, tires, and more. Don’t wait—these Black Friday deals are your chance to gear up and take your ride to the next level without breaking the bank!

Returning from an overseas deployment is a significant milestone for combat veterans. However, the transition back to civilian life can be challenging, especially when it comes to reconnecting with their families. That's where Operation Reconnect comes in. This incredible initiative aims to give combat veterans the gift of time to rebuild and strengthen their relationships with loved ones. Through their annual drawing for a vehicle giveaway, Operation Reconnect raises funds to support their mission. This year, they are giving away a customized 2021 Jeep Wrangler Unlimited Sahara Altitude 4x4, aptly named "Lady Liberty."

If you're a Rough Country fan, Gaston Garrett is a familiar face. He's Rough Country's expert installer and an off-road enthusiast. He's been in the game for a while now and has garnered quite a reputation in the community. His 2000 Jeep Wrangler TJ has been featured in several RC YouTube videos, and for good reason. It's a beast!

Preston Price's 1993 Ford F-150 XLT is a truck that has been through tough times. Having been in his family for over ten years, it's been wrecked twice, stolen (twice), and found (twice). Yet, despite all of this, the truck keeps going. Recognizing that this was no ordinary rig, Preston decided to turn it into a show truck. He's already added several Rough Country products with plans to add more. Keep reading to learn more about Preston's journey with the "truck that won't quit."

Chase Cherubini is the type of guy who doesn't want to be left behind. He doesn't just use his 2012 Toyota Tacoma TRD Sport to get him from point A to point B—it's a way for Chase to explore the world. He loves hitting the trails with his mountain bike, and he's always looking for ways to make his truck more capable and well-equipped to get him where he needs to go.

When you're looking for a vehicle, you want one that's tough and strong. You want something that can take on any job you throw at it and keep going. When you're lucky enough to find the perfect vehicle, there's still just one thing missing: your personal touch. Jonny Hill found exactly what he wanted in his 2021 Jeep Gladiator.

We love Jeeps—but we love showing off our customers' Jeeps even more. That's why we created the "In the Spotlight" category, which highlights the best of Rough Country customers' vehicles. These beasts of the road might be a tricked-out Rubicon or the classic Jeep Cherokee, but they're all in a class by themselves. The Jeep Cherokee XJ has a cult following, but why? In this Spotlight edition, we follow XJ enthusiast and owner Christian Thompson on his 2001 Jeep Cherokee Sport build.

It's not often that trucks get the spotlight, but we're shining ours on the best of the best. With our "In the Spotlight" category, we will feature a Rough Country customer's vehicle. Whether you're a fan of tricked-out Ford Raptors or classic Chevy Silverados, there's no denying that these vehicles are beasts on the open road. So buckle up and join us for a ride as we take you through some of the most badass vehicles out there.