The start of a new year is the perfect time to think about where you’ve been—and where you want to go next. If overlanding is on your radar for 2025, it’s time to map out new destinations, prepare your rig, and make this year one for the books. Let’s dig into why 2025 is the year to expand your horizons and explore the trails waiting for you.
Rough Country’s new platform rack is in production and coming soon! Tough, lightweight, and adventure-ready, it’s perfect for camping, overlanding, or hauling gear. With durable aluminum construction, a modular design, and fitments for popular rigs like the Toyota 4Runner and Ford Bronco, it delivers premium performance at a great price.
Over the years, Rough Country has helped Toyota owners transform their 4Runners into ultimate off-road and overlanding machines. This time, we decided to take on the challenge ourselves by building a 2019 4Runner TRD Off-Road right in our shop. The goal? To show just how much better an already-capable vehicle can get with the Rough Country touch.
As the seasons change and rain-soaked trails replace the dry paths of summer, off-roaders face new challenges. Wet and muddy terrain demands preparation, skill, and the right recovery gear to ensure a safe and enjoyable adventure. At Rough Country, we provide a range of products designed to keep you moving, no matter how tough the conditions get.
It’s the most wonderful time of the year—Black Friday! If you’ve been holding off on decking out your ride with the best upgrades in the game, now’s the time to jump in. We've got deals on all the gear you’ve been dreaming about—steps, bed covers, lift kits, wheels, tires, and more. Don’t wait—these Black Friday deals are your chance to gear up and take your ride to the next level without breaking the bank!
Why stop at stock when the 2024 Toyota Land Cruiser has so much untapped potential? With Rough Country, capable SUVs can be transformed into off-road warriors. With lift kits, roof racks, wheels, and ditch lights, your Land Cruiser will be elevated into an off-road powerhouse.
The Rough Country events team rolled out to connect with the overland community at Rendezvous in the Ozarks of Arkansas. This is a gathering where you can share your expertise, knowledge, and enthusiasm about the overlanding lifestyle. It’s a great meeting place for those planning overlanding adventures and vendors offering outdoor and off-road-related products. Our weekend was filled with overlanding rigs, trail rides, good weather, and great conversations.
As the crisp autumn air rolls in, it’s the perfect time to prepare for winter overlanding adventures. Fall is the ideal season to ensure your gear is up to the task of handling colder conditions so you’re ready when the temperatures drop. At Rough Country, we know that winter doesn’t have to mean the end of your adventures. You can tackle any winter challenge head-on with the right equipment and a solid plan.
Tire pressure can be the difference between a smooth ride and getting stuck when you're out on the trails. Whether you're rock crawling, mudding, or cruising through sand, adjusting your tire pressure is key to making sure your rig performs at its best. But don't worry—this isn't rocket science. With a little know-how, you’ll be fine-tuning your PSI like a pro and confidently tackling any terrain. Let’s break down how different tire pressures affect your off-roading experience and what adjustments work best for each type of terrain.
