Lifestyle

The MOORE Overlanding & Off-Road Expo brings together a community of adventure enthusiasts and brands. It doesn't matter if you're a seasoned pro or just starting out; everyone is welcome at Midwest's #1 Adventure Travel Consumer Show. Our Rough Country events team was excited to join this amazing community, connect with like-minded folks, show off some of the best overlanding products available, and establish ourselves as a leading brand in the industry.

In the early days of off-roading, options were limited, and the terrain was often too challenging for conventional vehicles. But with the invention of the military Jeep, off-roading became more accessible and popular. Today, off-roading has reached new heights with the availability of aftermarket products designed to make your ride more capable on rough terrain. Whether you want to go rock crawling, mud bogging, or just take a leisurely drive through the wilderness, there's a vehicle and off-roading gear for every adventure seeker.

Thousands of off-road UTV and ATV enthusiasts come from all over the country for the biggest mud ride in the Southeast, Mud Nationals. Our Rough Country events team loaded up and headed down to join them at Savine ATV Park in Burkeville, Texas. We spent the week talking shop, showcasing the best products at our vendor booth, testing machines and products on miles of trails, and connecting with the UTV and ATV community.

While tents and s'mores are certainly essential parts of any camping trip, they aren’t the only items you'll need to have a great camping experience. Unfortunately, many beginners may think that camping is simply a matter of setting up a tent and starting a campfire. However, the truth is that there are items can make your camping trip more comfortable, convenient, and enjoyable.

Off-roading can be an exhilarating and challenging activity that allows you to explore nature in a unique way. However, for beginners, off-roading can be a daunting task that requires a lot of preparation and knowledge. Here are 5 off-road tips for beginners to make sure you have a safe and enjoyable experience.

The UTV community is built with a diverse group of individuals, including hunters, overlanders, adventure athletes, gear enthusiasts, mudders, farmers, ranchers, yard workers, trail riders, racers, and those who love having a good time outdoors. Rough Country is dedicated to connecting with these communities and offering products that enhance the UTV off-road and outdoor lifestyle.

Rough Country is dedicated to empowering the next wave of leaders in the automotive aftermarket and outdoor products. The RC-ATP program is designed to provide emerging talent with the skills and exposure they need to advance their careers.

Preparation is key. From performing a quick bolt check on our ride to making sure we toss in an extra pair of clothes; our pre-trip check list has only grown longer over the years. While we never plan for our trip to go sideways, we’ve experienced enough trail disasters to know that it’s always best to be as prepared as possible. While you can never plan for every scenario, you can equip yourself with core necessities.

A few weeks ago, I loaded up my Toyota Tacoma and hit the road to Garber, Oklahoma, to spend a few days with friends at FowlCo Outfitters. It's hard being at the top of your game, and FowlCo Outfitters puts in the work consistently to be one of the world's premier wing shooting operations in the central flyway . It doesn't matter if you're a first-time shooter or a seasoned pro; when you hunt with FowlCo, you'll experience the thrill of the hunt like never before and make memories to last a lifetime.