Rough Country Hits the 2024 Great Smoky Mountain Jeep Invasion

The Great Smoky Mountain Jeep Club Invasion (GSMJI) is an annual celebration for Jeep lovers and Jeep clubs. Nestled in the heart of Tennessee’s tourism and outdoor recreation hub, Pigeon Forge is the perfect spot for a family adventure or a weekend getaway with friends. After exploring the event and checking out your favorite brands like Rough Country, there’s plenty more to enjoy—cruising the strip in your Jeep, tackling mountain trails, savoring local cuisine, or indulging in some shopping. For more information on event details and future dates, visit gsmji.com.

At this year's event, we showcased two standout Jeeps: our own Rough Country JL and a custom JT we built in partnership with Brian’s Motorsports, a Rough Country dealer based in Hendersonville, TN. Both rigs were equipped with top-of-the-line Rough Country products, including our 3.5" lift kit, RC Series wheels, front bumpers, 13,000 lb. winch, Black Series LED lighting, power running boards, rooftop tent, and more.

Jeep owners have trusted Rough Country for years to enhance their rides. Whether you’re a first-time buyer, inheriting a Jeep that’s been passed down in the family, or a seasoned off-road enthusiast, we have everything you need to personalize your Jeep with style and performance. While we're known for our suspension systems, our growing range of products now includes lift kits, bumpers, lighting, running boards, seat covers, floor mats, and more.

We feel a deep connection to the Jeep community and are dedicated to continuing to foster that bond. If you don’t already own a Jeep, attending GSMJI will make you want one. And if you do, the event is guaranteed to spark fresh ideas and inspiration for customizing your ride with Rough Country products. Mark your calendar—we can't wait to see you there!